Paintback™ Dulux, Bunnings, Sustainability Victoria and Chemsal in partnership with Bluescope Steel and Steel Can Recycling Council, VIC
The Paintback™ partnership between sector leaders Dulux, Bunnings, and Bluescope Steel, together with Chemsal, Sustainability Victoria and the Steel Can Recycling Council has developed a model for the responsible treatment and resource recovery of unwanted paint, a major problem faced by every household, water treatment company and council.
The model allows householders to dispose of paint safely and conveniently at the paint retail outlet. More than that, unwanted paint is actually recycled and substituted for raw material in the production of Dulux Walpamur™ fence paint, sold by the retailer. This is the first time a closed-loop system for paint has been demonstrated in Australia.
This unique collaboration between government, retail and industry has achieved world’s best practice for Victoria and many wins for the community, our environment and the paint industry. The approach has proved that commitment, expertise and collaboration can overcome the economic and logistical problems of establishing complex product stewardship systems.
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