Bruce Jeffreys

Bruce Jeffreys

Bruce Jeffreys

Founder, Dresden Optics

Bruce has worked extensively in both the private and government sectors. His first real job was in the marketing department of the Istanbul Film Festival in Turkey, where he went on to stage an Australian Film Festival with his partner Catherine Simpson. Upon returning to Australia he worked in higher education running a Science outreach program based at Murdoch University in Perth. Moving to Sydney, he landed a job in the new interactive arm of Singleton Ogilvy Mather before moving to the NSW State Government’s Sustainability Unit, based within the NSW Department of Infrastructure, Planning and Natural Resources.

In 2003 Bruce co-founded GoGet car share with three vehicles and 12 members. Today, GoGet, with 3000 vehicles and over 100,000 members and operates in Melbourne, Sydney, Adelaide, Brisbane and Canberra.

In 2014 Bruce and Jason McDermott founded Dresden Optics, launching their patented eyewear system, designed and manufactured in Sydney. Bruce is also a Founding Director of the Makerspace & Company Foundation, creators of Sydney‘s first non-institutional learning and training space for people looking to join the Rebel Alliance.