Cofounder of Undress Runways
Edda advocates for sustainability and ethics in the fashion industry. For over eight years she has built a movement to educate and inspire people to make responsible wardrobe choices. Edda is the co-founder of Australia’s leading sustainable fashion show, Undress Runways. She is also the co-founder of Lána, an ethical and versatile womenswear label available for rent.
In 2017, Edda was selected as a United Nations Young Leaders for the Sustainable Development Goals, and also named QLD Young Achiever of the Year. In 2018, Edda was named in the Forbes 30 Under 30 Asia List. Today, she continues her work to promote sustainable fashion and deliver solutions to radically shift consumer behaviour.