2004 BANKSIA ENVIRONMENTAL LEADERSHIP IN COMMUNICATIONS AWARD

Watch Every Drop- Drought Marketing Campaign, QLD

Gold Coast Water launched Watch Every Drop in September 2002 to manage water use during the Gold Coast’s worst drought on record. Communications targeted residents, visitors, businesses and industry to conserve water. Consumption dropped 25%.
Remember to watch every drop followed in October 2003 to reinforce water restrictions and drought awareness.

Finalists:

• Cool Communities ACT
• Comalco Green and Healthy Schools QLD
• Dairy Australia Ltd VIC
• International River Health Program VIC
• Planet Ark National Tree Day VIC