Yume is a fast growing, award-winning, social enterprise which has built an online marketplace where suppliers can list stranded surplus food and sell it to commercial buyers in the food industry.
Yume is the first Australian B2B online marketplace of its kind, and one of only three organisations utilising technology to drive revolutionary change in the food industry doing this around the world.
Yume is driving revolutionary change in the food system through finding innovative solutions for market imbalances, thought leadership, innovative collaborations across the supply chain and customised technology and service solutions for the food industry.
Yume has diverted 2,300 tonnes of food from going to waste. Their solutions have focused on redistributing edible food for use in its current state. This has required significant re-education: for suppliers to be comfortable to release stock and for buyers to change their perception of surplus food and see it as an opportunity to reduce input costs and procure sustainably. In doing so, the award-winning social enterprise has saved 158.7 million litres of water and prevented 4,600 tonnes of carbon dioxide from being released into the atmosphere. Despite having saved more than 2,300 tonnes of food from going to waste, the Yume team is still shocked every day by wasteful business practices but are also energised by the consignments they save and redistribute.
An achievement close to Yume’s heart is the sale of 550,000 sachets of yellowfin tuna. A Tasmanian primary producer had produced unlabelled 50g sachets of tuna in oil that were intended to go into a ready-made salad pack at one of the major retailers. The product was discontinued and the producer was left with 550,000 sachets, all of them unlabelled and therefore unable to be retailed. Yume was moved by the story and embraced the challenge; they did a lot of people-powered outreach and got creative reaching out to our social media followers for ideas and connections. Yume successfully sold every sachet and gave a valuable return to the supplier. Amongst the buyers, Yume sold the stock to a large retailer in NSW who bundled and labelled the sachets and sold it in their stores with the story attached and a buying group bought it to sell it to their school community. A total of 27.5 tonnes of edible food in plastic diverted from landfill.
Yume’s efforts have been widely recognised by private and public institutions; in 2019 Yume founder Katy Barfield was the winner of the prestigious AFR Women of Influence Award for Business & Entrepreneur. In 2017, the Telstra Business Women Victorian For Purpose and Social Enterprise. Katy has also led Yume into winning the UK Tech Rocketship Award – Feeding the Nation Category and three prestigious Victorian Premier’s Sustainability Awards for developing Australia’s first commercial online marketplace for quality surplus food. Katy has also been listed in the 2019 Kochie’s Business Insider & Google Ads Top 10 Power list.