For over a century L’Oréal has been dedicated to one sole vocation: creating beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal our purpose is to Create the Beauty that Moves the World. This statement is also reflective of our daily commitments to make a positive impact through our actions for our employees, consumers, communities and the planet. For instance, we commit that every new innovation should be more sustainable than the previous one. As a business organisation, we focus on this purpose without taking sides in matters of a political or religious nature.
This sense of purpose reflects who we are and who we aspire to be – therefore it is something that by definition withstands the test of time. We believe in beauty that is inclusive, generous and sustainable. Our current campaign brings our sense of purpose to life for today’s world and showcases the status of where we are with regards to our commitments.
In 2020, L’Oréal launched the next phase of our sustainability journey known as, L’Oréal for the Future, in what was a more ambitious and radical approach to sustainability. L’Oréal partnered with key organisations including CDP, UN Global Compact, World Resource Institute (WRI) and World Wildlife Fund (WWF) – in what was our voluntary transition towards a low carbon economy – and in line with the 1.5ºC trajectory.
L’Oréal always strives to be an ethical and engaged business, and as such contributing to issues facing our environment and society remains a priority. As such we are proud to sponsor the 33rd Banksia National Sustainability Awards, specifically the Youth as our Changemakers Award.
We believe that it is critical to engage with the youth of today who we know have a strong passion for science, sustainability, and climate action. The youth of today will be the decision makers of tomorrow, and we need their input if we are going to find solutions and adapt to the pressing environmental, social and economic crises facing our world.
Learn more www.loreal.com/en/australia